Ten years ago, JDub Records was a collegiate pipe dream. By 2006, it was the single coolest thing in Jewish popular culture. Five years later, JDub Records ceased to exist.
Even if you’ve never heard of JDub Records, you may have heard of the Hasidic reggae-rapper Matisyahu, their flagship artist. But the story is bigger than him.
It’s the story of a scrappy start-up that broke all the rules, revolutionizing Jewish music over eight years and thirty-six albums. It’s the story of the savvy innovators and radical artists who shook up Jewish popular culture at the dawn of a new millennium.
And who better to tell that story than the people who were there: the founders, the staff, and the artists. Nearly 20 JDub principals spoke to The Brooklyn Ink’s Daniel Arkin about their decade at the forefront of alternative music.